Our paper of 지능형 문화데이터 연구실 (Culture Artificial Intelligence Lab) is published in 한국컴퓨터정보학회논문지 (KCI 등재지) [LINK]

Title: 

A Study on User Experience of the Metaverse Exhibition: Focusing on Prayer for Life Metaverse

Authors:

Ji-Su Park, So-Jeong Park, So-Eun Park, Ji-Hye Shin, Bo-A Rhee

Abstract:

Using the extended technology acceptance model, this study aims to quantitatively analyze the user experience with the <Prayer for Life Metaverse>. In the case of Perceived Usefulness and Perceived Ease of Use, only limited detailed factors have significant impacts on the degree of satisfaction. The degree of satisfaction has positive correlations with the degree of immersion and the variables of Behavioral Intention to Use Metaverse. Although <Prayer of Life Metaverse> sophisticatedly remediates <Prayer of Life Special Exhibition> using digital technology to provide visitors with the sameness of exhibits, exhibition circulation and interaction method, the metaverse exhibition does not acquire the same value of the exhibition. In conclusion, <Prayer of Life Metaverse> cannot replace <Prayer of Life Special Exhibition>, however, it has the potential to offer learning usefulness to visitors with low accessibility to the art museum.